New Honor Society

is a creative boutique helping brands attract a following by giving people something to buy into, not just a product to buy.

We are a creative boutique helping brands attract a following by giving people something to buy into, not just a product to buy.

We identify a brand's reason for being and help them talk about it, demonstrate it, and share it: from their company DNA, to their marketing, to their products and services.

Branding
& Identity

Content
Creation

Social Strategy
& Development

Advertising

Digital Strategy
& Development

Microsoft
Skypeathon

Children embrace bias as young as age three, but that bias can be prevented or reversed with exposure to diverse people, cultures and ideas. So we leveraged Skype as a means to bring students from around the world closer together, teaching them to be Global Citizens. The Microsoft Skype-A-Thon was a 48-hour virtual classroom event where children became the teachers. From geography to biology to coding, students from around the world shared a part of their own culture with classrooms in other parts of the world through Skype. In those 48 hours, students “traveled” over 3 million virtual miles through Skype connections, surpassing the brand’s goal by 300%. The event generated over 148M impressions and over 10M engagements within the education community alone.

Egglist

Farm to table is close, but yard to table is even closer. Egglist is an app conceived and created by New Honor Society that brings communities together by connecting backyard flock owners with neighbors who want the freshest possible eggs. Give it a wisk in the App Store!

Logitech G

As the gaming industry becomes an increasing part of mainstream sports, Logitech G wanted to demonstrate its authentic connection to true gaming culture. Rather than positioning Logitech G as a gaming accessory, we redefined the role of the brand as an Inspirational Coach, giving pros and enthusiasts the motivation and wisdom they need to win. We developed the brand DNA, style guide and integrated campaign, including print, digital, events, in-store and social media.

Logitech

New Honor Society helped establish a new brand DNA that impacted Logitech’s global organization, moving them from a tech company to a human-centric design company.

Ebay

eBay acquires over a million new users every month, but only 25% of them make a purchase. To turn things around, New Honor Society reimagined eBay’s new user onboarding as a friendly, reassuring tour guide — developing a more approachable web experience to give first-time shoppers the confidence to make that all-important first purchase (and the satisfaction to come back for more).

Dreyer's

Ice cream is more than just a scoop, a cone or a bowl. It can be the catalyst for moments of family togetherness. To inspire Mom to create a little bit of wonder in her everyday life, we launched Dreyer’s Pinterest presence, becoming her go-to resource not only for creative dessert recipes, but for new moments she can share with her family.

PBR

While the big beer guys were busy piggybacking onto mainstream holiday seasons, Pabst Blue Ribbon got attention at retail by creating its own set of beer holidays.
   • PBRbor Day encouraged guys to “Go Drink A Beer In The Woods.” for a chance to win PBR sleeping bags, backpacks and more
   • Pabst Blue Ribbon Recipes take-one recipe book gave consumers a reason to take PBR home instead of only drinking it on-premise
   • One-Handed Beer Games encouraged at-home usage in summer with ironic, old school games like bocce ball and horseshoes
Displays were secured in key off-premise accounts where no opportunity existed before.

Affirm

Affirm is a revolutionary financing option that rivals the credit card industry, but its benefit isn't just measured in dollars and cents. The brand exists to make financing more honest, so that a new generation of buyers can avoid the perils of credit card debt. We showed retailers how Affirm doesn’t just help increase their sales, but offers their customers freedom and peace of mind during purchase.

"GREAT BRANDS AREN'T
"JUST GOOD FOR BUSINESS,
"THEY ARE GOOD FOR THE WORLD
"AND THE PEOPLE THEY SERVE."

Heidi Singleton and Holly Aguirre (collectively called "HiHo") have partnered for over 17 years, forming an uncommonly collaborative approach to creative and account service relationships, agency life and client work. As President, Holly brings strong business acumen, strategic thinking and client-focused leadership while Heidi, Chief Creative Officer, ensures that the work and agency culture lives into the mantra of Less Sell, More Soul.

"GREAT BRANDS AREN'T JUST GOOD FOR BUSINESS, THEY ARE GOOD FOR THE WORLD AND THE PEOPLE THEY SERVE."