We fight for
Challenger brands.
It takes a challenger mentality to stay adaptive, authentic and relevant. New Honor Society brings a fighting spirit to every challenger brand:
aaaaaiSmall brands looking for scale
aaaaa New brands in search of a following
aaaaa Big brands in need of agility
aaaaa Legacy brands ready for reinvention
aaaaa Any brand challenging the status quo
We solve business problems with high-touch agility, backed by full-spectrum capability of FCB.
CLIENTS HIRE US TO:
new brands and products in highly competitive categories
brands that are struggling with relevancy
with Gen Z and Millenials through purpose-driven marketing
social feeds and followers with engaging content
highly regulated and complex categories
01 aaaaa Less Talking & More Listening
What you have to say matters most, so we try to spend more time listening than talking. Unless you want to hear about our dogs, in which case we may never shut up.
02 aaaaa Fewer People & More Productivity
The fewer the people, the faster the progress. We hire hybrids in every role so that we can do more for our clients with fewer resources.
03 aaaaa Less Excess & More Expertise
As part of the IPG global network, we can solve business problems with less, until a client needs more. Then we tap the network for scale and specialty – only when you need it, and never when you don’t.
04 aaaaa Less Complacency & More Creativity
We use a +1 approach to client presentations: In addition to ideas that answer the brief, we share at least one idea that pushes boundaries and makes clients a little uncomfortable (in a good way).
05 aaaaa Less Flash & More Bang
We create work that isn’t just a breakthrough, but that solves business problems and drives real results.