S k y p e
Skype wanted to
go to school
While Skype has been adopted by 33% of households globally, it wasn’t being used to its full potential to enrich learning experiences in the classroom.
In order to change instructional behavior, we knew it wouldn’t be as simple as capturing all the features and benefits of using Skype. We had to give educators a reason to use it. And the idea had to be global.
It was time to pull off the largest collective field trip in the history of field trips.